In a heartfelt Instagram video, Osunde shared her thoughts on how the Nigerian film industry now heavily values an actor’s online presence. She noted that casting decisions are increasingly influenced by factors like follower numbers, engagement rates, and the ability to create content.
Her statements ignited discussions among fans and industry professionals about the fairness of these expectations. Osunde expressed frustration over how talented actors risk being overlooked if they don’t have a strong digital presence, regardless of their acting skills or suitability for a role.
She further explained that this trend forces actors to manage two demanding careers simultaneously—acting and content creation. Maintaining an active online presence requires skills and time that some actors may not possess or wish to develop.
Osunde also criticized how this shift blurs the lines between an actor’s craft and the responsibilities traditionally handled by a film’s marketing team. She emphasized that actors should be chosen for their talent, not their ability to attract social media engagement.
