September 30, (THEWILL) – Total digital solutions provider, Globacom, on Friday, named three stars of the Nigerian music industry as brand ambassadors.
They are Ahmed Ololade, aka Asake, Oluwatobiloba Daniel Anidugbe, aka Kizz Daniel and Chike Ezekpeazu Osebuka.
At an impressive and colourful ceremony held on Friday, at the company’s corporate headquarters, Mike Adenuga Towers, the three music stars formally put pen to paper as brand icons of Globacom.
Globacom said the engagement of the icons “is meant to project the best Nigerians as models for younger people who are tirelessly aspiring to succeed. This is more important in an era where positive heroes and mentors are scarce and hard to come by.
“The intention is not just to promote the growth of music, Nollywood and sports where we have been very prominent, but also to encourage our teeming youths to aspire toward realizing their dreams by looking up to these ambassadors as mentors.”
The company stated that it was celebrating its 20th anniversary “with the appointment of these new ambassadors to project the power of youth and enterprise and how much they can achieve with the right focus, passion and dedication that can come from seeing others who have succeeded. This is very much part of our tradition as we believe the strength of a nation lies in the ability and potentials of its youth”.
Glo, which pledged to continue to promote the entertainment sector as it held great prospects to promote Nigeria to the world and also transforming lives, also said that “having these stars as ambassadors is our way of inspiring a whole generation of young people with vision who can do better and achieve more without losing hope along the way, even when confronted with challenges,”.
The artistes expressed excitement speaking on their endorsement. Chike said the endorsement marks a day of celebration as it stands out among the lot that has been part of his musical journey. “That I get to represent a brand I grew up watching makes me super excited. It feels like progress. I’m honoured that I get to represent Glo.”
For Asake, it’s a dream come through having seen Glo over the years celebrating stars on billboards. “I want to say thank you so much Glo for making me part of this brand. This actually means a lot to me, to my family too, so thank you so much for making me part of the family.” Kizz Daniel said “I have always wanted to be brand ambassador for Glo before now. I’m happy and glad this is happening now.”